Bringing Testing, Claims Substantiation and Marketing Together
For years sun protection and sun avoidance have been the strategies promoted by dermatologists, governments and industry, even though we knew that we all derived certain benefits from the sun. These strategies were based on the vast amount of data on the chronic and acute damage caused by overexposure to the sun, including sunburn, skin cancer and skin ageing.
In recent years we have been made increasingly aware that certain population groups suffer from deficiencies in vitamin D, possibly due to under exposure to the sun. Vitamin D, sometimes referred to as the ‘sunshine vitamin’, is important in the formation and maintenance of healthy bones and general good health. Other beneficial effects ascribed to sun exposure but not related to Vitamin D include reduction in blood pressure, suppression of autoimmune disease and a feeling of wellbeing.
The main theme of the conference this year examines ‘Sun exposure vs protection: Getting the right balance?’ and will discuss sun protection strategies relating to the benefits of unprotected skin exposure and protection against short and long term skin damage by the sun.
Can we create sun protection products that give us exposure to the benefits of the sun while still providing the desired protection from UV damage?
We will continue explorations into the quality of protection, particulary the UVA/UVB balance and IR protection.Additionally, internationally renowned expert speakers will provide an update on sun care technologies, testing and worldwide regulations affecting the development, testing and promotion of sun products particularly longevity claims for sun protection products.
Scientific programme organiser: Dr Jack Ferguson, Skinnovation Ltd, UK